This is a continuation of my previous article at IE Insights.
Recent developments in artificial intelligence (AI) have stirred significant controversy, particularly concerning the ethical use of creative content. In this context, a noteworthy partnership between Apple and OpenAI has emerged, overshadowing deeper issues about the foundation of OpenAI’s AI models.
OpenAI’s foundational AI models have been criticized for being built on what some describe as the unauthorized use of creative professionals’ work. This critique points to a systemic problem in which AI companies use creators’ artistic and intellectual labor without proper consent or compensation.
The controversy extends beyond just partnerships and into OpenAI’s operational updates. The forthcoming ‘Media Manager,’ slated for a 2025 release, is a response to these concerns. It purports to offer creators control over how their content is used in AI training processes. However, skeptics argue this tool is merely a superficial fix that doesn’t address past transgressions. It’s likened to a band-aid on systemic exploitation, suggesting that while it allows creators to “opt-out,” it does little to rectify the fundamental issue of using their work without initial consent.
This situation was highlighted starkly by the deployment of a ChatGPT audio assistant with a voice resembling actress Scarlett Johansson’s, despite her objections. Although OpenAI paused its use after Johansson’s threats of legal action, it underscores a broader disregard for explicit consent in the AI industry.

The legal landscape is becoming increasingly complex. Various lawsuits, including a notable one by the Authors Guild and others against OpenAI and Microsoft, shows a growing push against AI companies’ practices. These legal battles are emblematic of a larger struggle for rights and recognition in the digital age.
Moreover, the economic implications are stark. While AI companies continue to flourish, many authors face declining incomes, with median earnings for full-time writers dropping significantly over the past decade. The disparity between the profits of AI firms and the dwindling incomes of those whose works fuel these technologies poses serious ethical questions.
The relationship between AI development and creative rights is at a crucial turning point. As we advance technologically, it is imperative that the rights and livelihoods of creative professionals are recognized and protected. It is about compensating creators and fundamentally respecting their rights and contributions to the cultural and intellectual landscapes.
The dialogue around AI and creative rights is crucial as it shapes the future of technology and creative industries. The call for a balanced approach that respects innovation and creator rights has never been more urgent as we continue to navigate these challenges.
