Journeying into the Metaverse

Is the Metaverse just a video game? Is it all just hype?

No matter what your opinion is on this fascinating new technology, there seems to be no stopping the hype engine.

The dean of my university has made the following video, which explains the technology really well:

The Metaverse is a topic that seems to really divide opinion. I know some colleagues and students who are 100% in on the idea, while others are really dismissive and see it as a technology that is going to be only used by the gaming community.

No matter what your opinion is, there is a clear opportunity here. There will be a captive audience using this technology, and with that come great possibilities for advertising and creating new experiences that can capture customers.

For anyone who wants to know more, we are holding a special event at IE University called the Metaverse Catalyst Meeting, and anyone reading this is invited. For more information and to sign up for the (free event), fill out this form..

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